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Say goodbye to random acts of marketing!

Create results by engaging with your customers digital behaviours and react to the conversations people are having with your business online.

 

Services include Google Ads Management, Google Analytics Configuration, Measure Your Marketing Performance, Ecommerce [Shopify] Performance Measurement Plans, Digital Support for Admin Teams
Coming 2023 - Klaviyo Flow Set Up
Click below to learn more.

1
RaeFallon-FionaSmallwood-1379532 (2)

Say goodbye to random acts of marketing!

Create results by engaging with your customers digital behaviours and react to the conversations people are having with your business online.

Services include Google Ads Management, Google Analytics Configuration, Measure Your Marketing Performance, Ecommerce [Shopify] Performance Measurement Plans, Digital Support for Admin Teams
Coming 2023 - Klaviyo Flow Set Up
Click below to learn more.

1

Reactive Marketing?

No, thanks. 

If you think you can't 'hear' what people are saying online, think again.

You've tried Facebook Ads, Google Ads, Social Media and it's 'not working' — so you pivot and try something [or someone] new meanwhile losing money, time, clients and confidence.

But it keeps changing and everyone is saying to focus on [INSERT THE NEXT THING HERE] and the next thing, then the next thing but you're still not getting traction and money doesn't grow on trees.

What you want is this...

For someone to slow it down, be your virtual hand holder and unscramble the mess. Streamline all that noise into three things:

  1. what is working for you
  2. how you will tell if it is
  3. what you will do when you get the answer

Tech may change, but people don't. Nor does behaviour. Knowing this means getting to know your business and your customers.

That's your superpower.

People matter. It's time to listen.

Hey there! I'm Fiona

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A wee bit about me.

I'm focussed on work and I love it.

Lot's of people say I'm nice (I once stopped in a swimming race to smile and wave at a teacher) ~ and actually I am, but I'm the most friendly competitive person you'll meet!

When I'm not adoring my dog, Harry I'm usually working or learning and just recently riding my new Peloton.

2022 sees me turn 50 and that's kinda cool because there's not a huge amount of 'me's' in this space and finishing school at 15 with some big accolades that I'm bloody proud of gives me some street cred' (and smarts!) Nice, not a pushover 😛

I want to be good and make a difference. 

I'm a little 'no-fluff'. Like, not fussed if you do or don't have pineapple on pizza and don't get why you'd talk about it. If you don't want it there, take it off. Don't sweat the small stuff!

PPS: I lost the swimming race because I was buggered and pretending to swim on top while really walking (fooled no one) - but I got a smile and wave back from my favourite teacher, so it was a win for me!

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You can't improve what you don't measure.

The Mission: Measure Your Marketing so you know what works, what doesn't and what to change. It's been too long since you could make sense of all your marketing results in one place. Now? You can.

Plan

Fail to plan, plan to fail. Overused quote? Yes.

True though? Also yes.

No more random acts of marketing. Transform your website into something you take ownership of and a place to connect with people.

All roads lead to home [or the home page!] and those people you always wanted to help in your mission statement? It's time to check in with them to make sure you're on the same page.

Shine the light on the relevant parts of your website so you have access to the answers that are important to your business.

Implement

A plan with purpose needs precision implementation to take action with results that are clear, simple and actionable.

A solid foundation ensures the right information is available for reporting in a way that is designed to look easy, reveal insights and, hopefully getting you asking more questions.

It's a bit like white space. Knowing what you are looking for makes it so much easier to see what's important. 

Review

Random acts of marketing are a symptom of mediocre results or misaligned expectations. No-ones fault [we have to start somewhere and, I AM familiar!]

Month to month [or week to week] is about a far ahead as we get in forecasting and it is not for lack of want. 

Forecasting 3, 6 or 12 months out means growth. It means getting to know your business and, it means you are listening to what your online clients are saying.

That's why we review.

 

Technology changes. People don't.

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