Digital Marketing Dashboard 

[The ULTIMATE tool for people who need to know how to drive their marketing and want to understand results]

You wouldn't jump in your car and take off blindfolded. Yet, pouring so much cash into your marketing budget month after month is a little the same. Only those dents you get from driving blindfolded? They're in your wallet. Ouch!

You want to be able to check in on your marketing results without 14 logins, 6 emails to whoever is running your marketing and a degree. The alternative being daily pulse checks, gathering insights to work with your marketing contractors and quick feedback to you about what is and isn't working.

It kinda puts you back in the drivers seat [sans blindfold], right?

Awesome.
But what's a dashboard?
Coz it sounds a bit 'hi-tech, out of my comfort zone' to me.

Awesome.
But what's a dashboard?
Coz it sounds a bit 'hi-tech, out of my comfort zone' to me.

If you've driven a car or looked in a mirror, you've used a dashboard.

[And probably analysed the results more often than you know!]

 

Marketing dashboards are like [to state the obvious], a car dashboard. You're so familiar with yours you know where to check if you need fuel, to slow down, speed up and even if things don't 'feel' right, where do you look? The Dashboard [even if you don't know what all the lights mean!]

 

They're also like a mirror or an infographic. Visual feedback with information you can use to make decisions.

 

When you know what information you're looking for, they're really bloody useful! Imagine driving without a dashboard or getting dressed without a mirror? You look at the same mirror, the same car dash, the same infographics day in and day out and make micro changes without even thinking about it. Lipi' on your teeth? Wipe it. Hair and makeup on point? Work it. Red light on the dash? Watch it. Four red lights on the dash. Call in the experts.

 

Now, you're using the dash to plan your customer's journey and watching to make sure they get there How much fuel do you need? What type of fuel do you need? Is the car running smoothly or does something need a tune up?

Here's what you get:
*prerequisite: Google Analytics Audit and Tag Manager implementation.

  • A tech person who translates 'tech talk'  into 'real talk' so you truly become acquainted with stuff that matters and don't feel like you are trying to listen to a foreign language.
  • 60-minute Digital Marketing Session so I can understand the lay of the land, where you are heading working out how to approach this the best way and set expectations.
  • All the under the hood tinkering and tech-implementation.
  • Set up of your current funnel to report to the dashboard.
  • Communications with your web dev team, if required, to facilitate set up.
  • Training on how to use the dashboard.
  • One revision. Post implementation support for 1 month*.
  • 3 months tech fixes for items that are in scope and need troubleshooting*
  • Design input to display results in a way that works for you [are you better with visual queues or spreadsheet or both?].
  • *Additional Terms & Conditions apply outlining scope of works.

Jump in the driver's seat and start planning your marketing journey from start to finish.

If you feel like something doesn't quite fit and you want to know how hours of work and expensive marketing is working, how you can contribute to make it better and you're not sure exactly where to start but ready to level up from one dimensional campaigns and getting involved with your results — start here.

Visualise how your multi-channel marketing is working by manifesting a theoretical funnel into an action oriented business diagnostics tool so that you can take control of the actions needed to drive results.  

 

BONUS: Full Access to UTM training and planning spreadsheet. The perfect [and essential] complement to a solid digital marketing strategy.

Investment - from $1195 AU

Investment - from $1195 AU

 

* Haven't got your Analytics Audit and Tag Manager set up done yet? Enquire about bundling them and save.

RaeFallon-FionaSmallwood-1379294

Book a Call

Get in touch here to book a call or ask any question you like.