Google Analytics + Google Tag Manager Set Up + Audit
[For people who think they don't know how to use Google Analytics & Google Tag Manager but really want control of their digital marketing!]
What you want is to know that the money you are pouring into your entire digital marketing strategy is working. You've invested in branding, website builds, education, outsourcing. The list [and $$] go on and yet you still feel like you are going in circles gaining no real meaningful traction. It's an ongoing merry-go-round that can leave you out of energy, dollars and patience.
You can't change what you don't measure.
[You're gonna hear that - alot!]
Time to stop and get back in the driver's seat. Understanding your business 'norms' means you can outsource to experts [or DIY] knowing exactly what results you need specific to your business.
Stop comparing yourself with others and focus on taking one meaningful step at a time.
While other businesses are busy hopping from agency to agency chasing wins and starting over and over again, you are working with your chosen agency [or DIY'ing], steadily executing plans and improving your results.
Correct and strategic implementation of the tech stuff removes all the fear so it 'just is' done right, allowing you to monitor all of your digital. marketing results in one unbiased place leaving you with a foundation that is rock solid and the most informative planning tool you'll get your hands on.
Here's what you get:
Quit worrying about marketing platforms like Facebook, Instagram and email changing. Forget about shiny object syndrome.
Instead? Focus on what matters. Like how many people are seeing your offer and, are they doing what you intended them to do on your website? If not, why not? Independent marketing advice to discuss possible solutions for your digital strategy and help brainstorming your next move on the right platform at the time.
BONUS: Full Access to UTM training and planning spreadsheet. The perfect [and essential] complement to a solid digital marketing strategy.